FIFA is preparing for the draw for 2014's football World Cup on 6 December by launching a new app, through which fans will be able to follow the draw live.
Besides streaming the World Cup draw live, the app will serve up match schedules, destination guides and team profiles for the tournament, which takes place in Brazil next summer.
However, its central feature is a "World Match Centre" which fans can customise to show results from their preferred competitions and clubs. The app will thus be competing with independent apps like The Football App, which said in October that it was attracting 4.5m active users.
FIFA's app will also show the men's and women's international rankings, and promote the body's activities in grassroots football around the world.
This being an official app, fans should probably expect it to give a wide berth to negative stories about FIFA and its competitions: more "FIFA President offers assistance to Philippines" than articles about abuse of migrant workers, Brazilian stadium protests, or hair-related spats with prominent footballers.
guardian.co.uk © Guardian News and Media Limited 2010