Katy Perry and Arctic Monkeys sign on to bring real X factor to the Brits

Arctic Monkeys and Katy Perry are to perform at the Brits for the first time next year, as part of new chairman Christian Tattersfield's plan to build the UK's annual music awards into a 10 million-viewer event.

Tattersfield, co-chief executive of Warner Music UK, wants to build on the success of this year's Brits, which drew the biggest audience for a decade on ITV with 8.1 million viewing live or watching on catch-up.

James Corden will host the show, at the O2 in London on 19 February, for a fifth and final time, while ITV has extended its broadcast relationship to 23 years, keeping the TV rights until 2016.

Tattersfield said his aim is to continue to build the Brits as a promotional platform for a wider range of musicians than the largely pop-oriented acts that perform on The X Factor and Britain's Got Talent.

"I'd like the Brits to get to 10 million viewers, to continue where we left off [last year]," he said.

The Brits, he said, should be "a fixture, a promotional platform on TV outside of X Factor and Britain's Got Talent – which are very narrow in the kind of artist they want, which is basically pop acts. Arctic Monkeys at the Brits represents that."

Hat designer Philip Treacy will style the Brits 2014 award statues, following in the footsteps of Vivienne Westwood, Sir Peter Blake and Damien Hirst.

Tattersfield said that about four years ago the Brits was in a "sorry state", with ratings down to 4.5 million and ITV's longstanding relationship "somewhat in jeopardy".

"It was a shambolic show which meant some big acts were hesitant to perform," he said. "The last three years have been professional, slick – the kind of place that represents the UK music industry in the way it should be represented."

ITV is increasing its coverage of the 34-year-old event, and will air the 9 January nominations show on ITV1 for the first time in a decade.

Powered by Guardian.co.ukThis article was written by Mark Sweney, for The Guardian on Thursday 28th November 2013 00.02 Europe/London

guardian.co.uk © Guardian News and Media Limited 2010


image: © michael dornbierer