Proof? Arsenal, Liverpool, Chelsea have bigger global pull than United

Arsenal Celebrate

Is Manchester United's popularity around the world waning? According to this data, it is… Tottenham Hotspur, Newcastle United also featured.

If a football club's social media following was any indication of their worldwide appeal then Arsenal and Chelsea are locked into a nail-biting, squeaky-bum title race, Liverpool have consolidated a Champions League position, the two Manchester clubs - United and City - are battling it out for the last spot in the top four and Cardiff City, Crystal Palace and Hull City are all doomed in a relegation battle.

That is, according to the latest data from Twitter where, in the space of one week, both Arsenal and Chelsea have passed a certain milestone, elevating them above their peers and closer to American sports franchises (such as WWE or Los Angeles Lakers), by gaining over 3 million followers with Arsenal the first team in Britain to do so.

'It is immensely satisfying to become the first [in the] Barclays Premier League to reach three million Twitter followers,' Richard Clarke, managing editor of the Arsenal Media Group, said in a statement earlier this month.

'We are working harder than ever to engage with fans on social media and they seem to have responded positively to what we are doing. We are putting up more pictures, graphics and audio while most major interviews have a social media element. We’ll be looking to innovate further in the months ahead.'

While Arsenal passed the landmark on November 4, Chelsea were not too far behind, releasing a statement on their official website six days later: 'We passed a double social media milestone this week, when we reached the three million and 300,000 follower marks on Twitter and Instagram. 

'Our social media audience continues to grow rapidly, with more than 30 million connections now made on our networks as fans all around the world sign up to find the latest news, enter competitions, see exclusive pictures and videos, and discover what's behind the scenes at Stamford Bridge and our Cobham training ground.'

What is perhaps important to note, is that United were a late entrant to the Twitter party as they only began Tweeting from their account in July. Within three hours, they had attracted 150,000 fans.

If their popularity was demonstrated by one of their players, then Rio Ferdinand alone has almost 5 million followers.

See below for a full Twitter football league table… where does your club rank?

TeamFollowers
 Arsenal  3,068,075
 Chelsea  3,016,261
 Liverpool  2,108,102
 Manchester United  1,374,971
 Manchester City  1,297,271
 Tottenham Hotspur  696,458
 Newcastle United  307,409
 Everton  271,258
 West Ham United  230,564
 Aston Villa  223,329
 Fulham  179,800
 Sunderland  178,266
 Swansea City  174,345
 Southampton  159,628
 Norwich City  156,913
 Stoke City  149,818
 West Bromwich Albion  106,080
 Cardiff City  78,850
 Crystal Palace  69,035
 Hull City  60,052

image: © Ronnie Macdonald

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