Football clubs are continually in the pursuit of recognisable, eye-catching and bold kits to make their side stand out from the crowd, but Brazilian side Madureira have taken that one step further.
The third tier side from Brazil are commemorating their 1963 tour of Cuba, by incorporating the face of famous Argentinian revolutionary Che Guevara, who was a key figure in the Cuban revolution, into their kit the forthcoming season.
Sales of the club's shirts have rocketed. The Brazilian minnows normally sell roughly 10 shirts a month, but have already sold 3,000 of the bizarre shirts just a couple of weeks after launch.
The club's home shirt is maroon, with a shadow effect that makes Guevara's face visible in the bottom-right corner of the shirt. The goalkeeper kit, however, takes the devotion to Guevara to another level.
Designed entirely to recreate the Cuban flag, the blue, white and red top not only features the Cuban flag, but once again Guevara's face is present on the right-hand side of the shirt.
Madureira club president Elias Duba told Reuters: "It's taken a whole life of its own. The factory can't keep up with the demand."
"I wasn't going to have the big team use them, but all the attention has convinced me otherwise."
Madureira plan to tour Cuba once again, ahead of their 2014 campaign.
image: © Crystian Cruz