Mid-summer, Arsenal Football Club were linked with a free agent Romanian international striker called Ciprian Marica.
The player had been released by Schalke after a disappointing couple of seasons, before his agent claimed mysteriously that the Gunners were 'close' to snapping him up.
It didn't happen, and was surely just agent talk, an attempt to raise the profile of a player by connecting him with a top club.
Then in September something odd happened. With the forward still unsigned with the transfer window passed, the story began circling again - with precisely the same quotes from Marica's agent claiming the Gunners were close to a move.
The expectation at the unfashionable Spanish side is hardly that of their cross city neighbours Real Madrid, and the striker has made comments this weekend about how happy he is.
"In clubs like Schalke 04 in Germany and Ukrainian Shakhtar Donetsk, losing was a disaster. There is not much public pressure. I like that even though there is no pressure, the players and the coach always want to win."
Not much public pressure... he certainly would not have been cut out for the Gunners. Arsenal are desperate for success, and have one of the largest fanbases in the world.
His every touch would have been analysed, tweeted about, and discussed across the globe - and torn to shreds if not up to scratch, just ask Nicklas Bendtner.
Sometimes playing for a top team is not just about ability, but mindset too. Marica's ability to play for Arsenal was always questionable, and it appears mentally he was never up for it either.
image: © samlkelly