Juventus sign £120m kit deal with Adidas

Juventus 2

Juventus' kit will be made by Adidas from the 2015-16 season after the Old Lady agreed a massive £120m deal with the manufacturers.

Juventus have announced that from the 2015-16 season their kits will be made by Adidas rather than Nike.

Nike have been making Juventus' kits since 2003, prior to that it was Lotto and before that Kappa.

The new deal will initially last six years and represents a significant coup for Adidas who will also manage licensing and merchandising while Juventus receive royalties determined by number of sales.

"Juventus would like announce that they have finalised a deal with Adidas for kit sponsorship from 2015-16," a statement from the club announced. 

"Adidas will be the kit sponsor for all the Juventus kits in a six-year agreement for the sum of £120m.

"Until 30 June 2015, and therefore for the current season and the 2014-15 campaign, Juventus will continue its relationship with Nike." 

The signature of Argentine striker Carlos Tevez brought about a significant boost in shirt sales last summer and Juventus' is traditionally the top selling Serie A shirt worldwide ahead of Inter and AC Milan with around 500.000 sold annually.

image: © bianconero

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