It's fair to say Ivan Gazidis is not always the most popular man among Arsenal fans, their high-earning CEO is often the subject of criticism.
Today's AGM he would have enjoyed more than most, thanks to the club's table topping form and acquisition of Mesut Ozil, backing up his previous boasts that the club could compete with the best in the transfer market.
Confident, he took the opportunity to play to the crowd, taking a dig at rivals Tottenham Hotspur.
Asked about the club's lack of prominent marketing in New York compared to Spurs, he said:
“It's true, there was a Bale poster in Times Square but he doesn't play for Spurs any more, he now plays for one of our rivals."
Cutting and to the point, he insinuated Spurs were an irrelevance from a sporting perspective - and while last season their players celebrated on the pitch after pipping them to fourth place - their sights are now set on the European stage, and usurping Real Madrid.
Suddenly, one of the most unpopular men in recent Arsenal history is a hero. Check these comments out from fans on Twitter.
"Bale now plays for one of our rivals" can we knight ivan gazidis already?! #legend— Waleed Humayun (@waleedh92) October 17, 2013
Gazidis has just gone from bitch to legend when he said that Bale wasn't playing for Spurs now but for our rivals.— Georginho (@Gthon16) October 17, 2013
Gotta love Gazidis at times... "Unfortunately Bale doesn't play for Tottenham. He now plays for one of our rivals" haha— Calvyn (@Calvyn_S) October 17, 2013
Oh my god Ivan Gazidis you hero— Thomas Rees (@Aeronauticable) October 17, 2013
Quite a turnaround from these comments from late August:
Hoping we -AFC- lose tonite. Wenger and Gazidis have ruined our club and they MUST GO ASAP— Jose Tomas (@Tomas66Jose) August 21, 2013
STAN KROENKE, IVAN GAZIDIS and ARSENE WENGER av ruined ARSENAL! They accusing media of 'brainwashing' FANS. We are not fools. #LetterToStan— The Arsenal (@MrsKoscielny) August 29, 2013
Can Gazidis maintain this popularity?