The day we have all been dreading, the day Liverpool slip into their mauve, blackish, white, mesh-silver number and head out to the green turf ... to a national look away 'OMG'.
Liverpool took on Sunderland away from home this weekend - which meant they played a team who wear red and white stripes.
It meant this was the day all had dreaded, especially those of a nervous disposition or really, really good eyesight.
Warrior, the clubs kit manufacturer, have some questionable choices when it comes to kit design - but this must be one of the worst kits ever made.
The new age concept looked like something off of a Noel Fielding comedy show or Klaxons album cover - some sort of macabre form of Machiavellian warfare to make the other teams players so overcome with desperate nausea that they collapse, or simply give up on life.
The colour scheme - obsidian, off-white, silver, gold and some sort of purple/blue hue looks like the contents of a post-snakebite and kebab fuelled evening - if you also won a bet to swallow as many £1 coins as possible in your intoxicated state of mind.
Perhaps it is hypnosis - taught to Brendan Rodgers from a higher power or some form of shaman which enchants unbeknownst victims into a state of near paralysis - so that Liverpool can inflict their tiki-taka torture on you.
Or, more than likely, it was designed by somebody suffering a serious acid trip watching the Pink Elephants on Parade in the Disney classic Dumbo - who then unscrupulously decided not to include pink in the catastrophic design.
It looks like a Blackburn Rovers kit got involved in an oil spill and somebody decided to spruce it up by throwing some gold on there. Gold, everyone loves gold … Spandau Ballet, Ben Ainslee, Wispa Gold’s … all the best things are gold.
The shirt is a disaster, but in reality Liverpool fans won’t care unless it is unwittingly bought for them as a birthday present…
‘Cheers love; it’s the third kit, that I definitely wanted … I’m just going out to start a bonfire for entirely unrelated reasons’
… as long as they keep winning, which they did against Sunderland thanks to Daniel Sturridge and Luis Suarez in a 3-1 triumph.
But the main attraction despite the games events, players and Di Canio side-show … you guessed it, those shirts.
Anyway I am off now, probably to be haunted in my nightmares by the demon third kits of past, present and future … and they are all Liverpool numbers!
Here are some of the more inventive Tweets from the fans…
It seems like Serena Williams may have designed the Liverpool kit. So bloody awful.— MrsRäikkönen (@Aletheaius) September 29, 2013
Liverpool's away kit looks like how you'd design your MasterLeague team's kit on Pro Evo if R1 was stuck on your controller.— Cennydd Thomas (@CennyddT) September 29, 2013
Can't fault Liverpool in this 1st half except that rancid kit— Tom Williams (@MrTomWilliams) September 29, 2013
This Liverpool kit is like a Mondrian, shapes all over it #highbrowhumour— Thomas Manley (@Thomasmanley91) September 29, 2013
Liverpool's kit is all a bit "I got this top in the sale, honey, whadd'you think?" "Yeah it's nice" *forced smile*— Gingers for Limpar (@Gingers4Limpar) September 29, 2013
For what charity are Liverpool wearing that kit? Obviously they wouldn’t be dressing up like that it unless it was for a good cause.— Liquid Spurs (@LiquidSpurs) September 29, 2013
Somewhere along the line, Liverpool were presented with a list of kit designs, and decided this was the best. WHAT DID THE OTHERS LOOK LIKE?— Still J.B. (@gunnerpunner) September 29, 2013
TVs no longer have Vertical Hold, Horizontal Hold or Contrast. Then along comes Liverpool's away kit... #powerless— Danny Kelly (@dannykellywords) September 29, 2013
Liverpool's kit designed when someone at Warrior drank a gallon of grape juice, ate a tribal tattoo and 14 quarters then threw up. #Facts— KICKTV (@KICKTV) September 29, 2013
I'd rather beat my nan up than look at that horrific Liverpool kit— Liam Ward (@LWard_6) September 29, 2013
Liverpool's kit is visual pollution— LADHumour (@LadHumour) September 29, 2013
image: © Kev Ruscoe