He may not be getting much playing time on the pitch - but even off it he is giving nothing but 100%.
The 31-year-old joined fans at Game in the Metrocentre, Gateshead, to celebrate the launch of the eagerly-anticipated football game.
He chatted to gamers and also signed their copies of EA Sports’ latest offering.
Here's a fan snap of Ameobi playing the game with a young fan - and the sheer determination on his face is a joy to behold.
No wonder he's a cult hero among Toon fans.