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In the zone: Newcastle striker concentrates during FIFA 14 - photo

Shola Ameobi seems focused on getting the better of his opponent on FIFA 14.

He may not be getting much playing time on the pitch - but even off it he is giving nothing but 100%.

The 31-year-old joined fans at Game in the Metrocentre, Gateshead, to celebrate the launch of the eagerly-anticipated football game.

He chatted to gamers and also signed their copies of EA Sports’ latest offering.

Here's a fan snap of Ameobi playing the game with a young fan - and the sheer determination on his face is a joy to behold.

No wonder he's a cult hero among Toon fans.

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