Advertising agencies may want to start calling their local billionaire hedge fund bosses — starting now!
The New York Post reports that the decades-long ban on hedge fund advertising has been lifted effective Monday — thanks to the 2012 Jumpstart Our Business Startups Act, which also allowed Twitter to register confidentially this month for a public stock offering.
While the new rules won’t likely lead to traders’ faces plastered on New York City buses or on grocery store shopping carts, it could result in more hedge fund “branding” in sports arenas or other public places deep-pockets people like to congregate, experts forecast.
An opera season or art gallery showing by your local friendly hedge fund is not out of the question.
It is also expected to lead to more subtle changes, such as fund managers talking openly about their performance to reporters and on television.
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