Jesse Lingard was the star of Manchester United's pre-season tour, when in reality he was fortunate to even be there.
United took a small squad out to Australia and the Far East, and Lingard was one of a small handful of young players included because first teamers such as Javier Hernandez, Nemanja Vidic, and Nani could not make it for various reasons, whether it be international involvement or fitness concerns.
Lingard seized his chance, scoring four goals, including the first under David Moyes management reign.
His reward has been to be thrown straight back into the under-21s, with not even a Community Shield substitute's place handed to him since returning back to England.
The attacking midfielder netted two goals for United's under-21 side in a 4-1 win over Bolton in midweek, reminding the Old Trafford faithful and David Moyes that he is not relenting in his desire to be considered for the first team.
So the club have now chosen to loan him out for one month to Championship side Birmingham City, but the timing of it can be construed as a little odd at best, terrible at worst.
For next week is Capital One Cup week, the time of year where young players get their opportunities to make their first competitive in-roads into the first team.
Just ask Paul Scholes, the recently appointed coach at the club who competed in the League Cup back in 1995.
United have a tough fixture at home to Liverpool next week, but the glamorous tie would have been even more reason to hold Lingard's loan back a week.
If the Red Devils had just postponed the loan by one week, then Lingard could surely have been involved in the match - even as a starting option.
We are sure he will have mixed feelings about the loan for this very reason. He will still get his opportunity in the competition for Birmingham, next Wednesday against Premier League side Swansea.
He can use this fixture as one to target to make an impression and show how he can be effective against a Premier League side, knocking out the reigning champions no less.
This can soften the blow of missing out, but you can't help but feel United have thought this one through badly.
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