The world's most expensive footballer is on the verge of extending his six-figure adidas sponsorship deal.
Nike currently have Bale's team-mate Cristiano Ronaldo on their books.
The news of Bale's multi-million pound contract comes less than three weeks after he moved from Tottenham to Real Madrid for £86 million.
Although there has been no official word from either party, Bale's current adidas deal has now entered its final year. The Welshman has been associated with the sportswear giants since the age of 16, and is likely to extend his boot deal along with personal sponsorship.
An adidas source said: "We are confident that we can keep Gareth, who has always been very loyal to the brand. But the deal has to be right for both of us. It helps that we have the experience of handling David Beckham when he was at Real Madrid."
A megabucks deal which will pit Ronaldo against Bale. Let us know your thoughts about Real Madrid's marketing war.
image: © andybrannan