Newcastle frontman Papiss Cisse hasn't scored a goal for 10 games.
Now, Alan Pardew has warned the Senegalese striker to up his game or risk losing his place in the team.
The Magpies host Hull City at St James' Park on Saturday afternoon - and the Toon gaffer is hoping the striker will put an end to the barren streak which stretches back to last April.
Speaking about the 882-minute goal drought, Pardew said: "That is a concern. We have worked hard to find avenues for him to find that goal.
"Hopefully we can create more opportunities. But it will be tough for him if he doesn't get it. We have competition for places."
Loic Remy, Yoan Gouffran, Shola Ameobi and young Geordie striker Adam Campbell are providing competition for Cisse this season.
The 28-year-old has netted 21 times in 53 appearances for the Toon, since his January 2012 move from German team SC Freiburg.
Former Newcastle striker Andy Cole has claimed that Cisse would only find the net against if the service being given to the number nine improves.
Are you worried about Cisse's goal drought? Can he find the net against Hull City?
image: © mikebrown59