At 22-years-old Luis Muriel is one of the most coveted young attackers in world football.
He stars for the team where Alexis Sanchez made his name before moving to Barcelona, Italian club Udinese and there had been much speculation he was being lined up by Premier League sides this summer.
Muriel has been compared in playing style to Luis Suarez for his liking to drift behind a main striker, and was even touted by many as a potential replacement for the Uruguayan earlier this summer with Liverpool said to be interested if their controversial forward left.
Manchester United were also linked with signing him, as a replacement for Wayne Rooney, and it would have been a good time to do so with his price having the potential to escalate further should he star for Colombia at next year's World Cup.
Now the speculation can come to an abrupt end as SkySports have reported that Muriel has signed a new five-year contract with Udinese which will take him up until 2018.
Muriel struck 11 times in 22 games last season, and this campaign he already has four in five games which saw his side make a new deal for him a matter of urgency.
The player himself is clearly happy with the deal, stating: "I am very happy for the extension of the contract and I thank the club and the fans for the messages, by working and doing well in Udine I can become a great player."
Liverpool and United fans can console themselves that Muriel will of course have ambitions to move on at some stage, a time which may be better for both Premier League clubs who were not ready to act on their interest this summer.
They will have to hope that Muriel has a reasonably priced release clause in his new contract to assist their future hopes.
How good is Muriel and is he worthy of the hype?
image: © chilangoco