Reuters - Societe Generale looking to sell Asia private bank

For Sale Sign

Societe Generale is exploring the sale of its Asia private banking arm, people familiar with the matter told Reuters, seeking to exit a market where small managers are getting hit by rising costs and competition.

Reuters News reports that the Singapore-based division could fetch around $600 million (379 million pounds), the people familiar said, though the actual sale price has yet to be determined and may exceed that figure.The sources declined to be identified as the discussions are confidential.

SocGen SOCGN.PA is the third major global financial institution to seek to sell its Asian wealth arm in the last five years, as the region's surging tide of millionaires and billionaires have posed a challenge to smaller private banks, which lack the asset base to compete with large global players and local upstarts.

While Asia is among the fastest growing regions in the world for individual wealth, its millionaires and billionaires tend to offer small chunks of their riches to many wealth managers, rather than picking one to preserve over time.

That goes counter to the pattern in the U.S. and Europe where private bank clients tend to hand over their money to the managers for the long haul. Private bankers in Asia often remark that because the money they receive is usually first or second generation wealth, they act more like brokers than private bankers - an arrangement that can be costly.

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SocGen said to explore sale of Asia private bank

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