CCO claims Gunners win via their own effort, rather than off the back of a 'wealthy benefactor'.
Arsenal's accrual club finances, punctuated by a £70m transfer fund this summer, is a result of their 'own effort' – a restructuring of their Emirates sponsorship, a prosperous deal with Puma and broadcasting rights – and is in contrast to the club's rivals who enjoy a 'wealthy benefactor'.
Tom Fox, chief commercial officer at Arsenal, highlights this point by demonstrating that when the North London club – currently fourth in the Premier League table and chasing a first trophy since 2005 – achieve their next success, it will be all the more 'sweeter' for those involved in the club than their colleagues bankrolled by an affluent owner, such as London rivals Chelsea or Manchester City.
Fox told Marketing Week: 'When we win, we will win on the back of our own effort, on the back of our own hard work and revenue that we as a club generate based on our power as a global brand. We won’t win on the back of a wealthy benefactor reaching into his pocket and solving the problem that way.'
Arsenal attracted one of the top players in world football to the club during the summer transfer window as Mesut Ozil left Real Madrid to join Arsene Wenger's side in a £42.5m deal. It is a switch that has drawn comparisons to the arrival of Dennis Bergkamp due to the talent possessed by the player when contracts were exchanged, whilst also satisfying the club's fans' collective desires for a significant signing.
However, between Bergkamp and Ozil, Chelsea and City have both welcomed an influx of elite-level talent including Didier Drogba, Michael Ballack, Arjen Robben, Claude Makelele, Eden Hazard and even Ashley Cole to the Blues while Carlos Tevez, Vincent Kompany, Yaya Toure and Sergio Aguero have all joined the Eastlands cause in the past years.
'We believe, and I think our fans believe, that success earned in the way that we’re going about it, in a very difficult landscape and a very challenging business, is the sweeter victory,' Fox continued. 'We don’t exist for commercial purposes, we exist as a football club, to play football matches, to win and to make our fans feel proud.'
Do Chelsea and Manchester City's successes make their fans any less proud? Is Chelsea's one major trophy win per season in the last five years and City's double in 2011 any less significant because of who owns the club? Let us know in the comment section below…
image: © Ronnie Macdonald