Are Manchester United on the verge of the biggest football sponsorship deal in history?
While Manchester United's Chief Executive Ed Woodward has taking a shellacking over the lack of marquee signings during this summer's transfer window, he might be lining up the most lucrative deal of all for the club.
The CEO is currently working with leading sports brand Nike to thrash out a kit manufacturing deal rumoured to be worth £1 billion.
The Mail report: "United had been expected to sign a new long-term contract with shirt suppliers Nike for as much as £1billion before the six-month exclusive negotiating period ended last month. Woodward had been confident as long ago as last October of agreeing a 'major increase' in terms with Nike, whose current £303m deal expires at the end of next season."
While this looks gob-smacking on paper, United's previous deal with the American-founded sports group lasted 13 years. The Daily Mail report Manchester United had been obliged to participate in a 6 month haggling or negotiating period, crossing the t's and dotting the i's.
The delay could be United's advantage, as Mr Woodward knows-full well in these commercial transaction's, as other huge world-wide sports brands, Adidas and Puma are hovering in the background. Nike state that talks are 'ongoing.'
Ed Woodward has taking criticism in his tactics in securing top players since his appointment to the Chief Executive, but no-one can doubt his ability in securing blue chip sponsors world-wide to the Manchester United brand. Doubling the club's commercial income in 7 years to in excess of £100m, representing 1/3 of the clubs total turnover.
If Mr Woodward can pull this coup off, imagine how much of Manchester United's £350m debt could be written off? I urge Mr Woodward to secure the deal!
What could a deal like this mean for Manchester United?
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