West Ham target one of Europe's most effective strikers - will he and Allardyce get along?

Sam Allardyce wants to strengthen Hammers' attack with powerful front-man who has long been nailing in goals.

Paraguayan hitman Oscar Cardozo, 30, has been identified as the man to lead West Ham United's attacking line-up, according to tabloid reports including The Sun, who claim that, in order to afford the transfer fee for the ruthless goal machine, manager Sam Allardyce will have to offload numerous Hammers players in order to reduce the club's wage bill.

With a price tag of £14.5m on his head, Cardozo has been one of the most consistent performers for club side Benfica since his switch from Newell's Old Boys in 2007. Even in South America, in his early 20s, he was a consistent 1:2 goals per games striker, however, in Portugal's Primeira Liga, he has upped his ratio to 2:3.

A physical specimen, Cardozo could fit in well to an Allarydce side. He is 6'5, a strong target-man, a reliable fox-in-the-box and can finish moves regardless of whether the play began from a hoof from defence or an aesthetically-pleasing move that saw the ball drift in from wide.

Furthermore, Cardozo has built up a reputation as a fearsome set-piece specialist.

The only question mark would be whether Allardyce and Cardozo could enjoy a peaceful relationship as the striker has no problems not only voicing his discontent at the club's hierarchy, but taking swipe at them.

Having seen Benfica trail behind in the race for the league title, Chelsea too oversaw the Portuguese club in the Europa League, much to the chagrin of Cardozo, whose anger got the best of him and saw him shove boss Jorge Jesus.

image: © Tony Austin

Register for HITC Sport - Daily Dispatch