Arsenal's desperation heading into the final stages of the transfer window is not going to help their chances.
As one Arsenal fan on HITC said at the weekend; 'The most expensive time to buy a new fence is after a storm'.
And an almighty storm is brewing at the Emirates, with fan discontent greater than it ever has been during Arsene Wenger's reign.
While a Champions League elimination does not bear thinking about over the next fortnight at the qualifying stage, regardless of the results against Fenerbahce, it is clear Arsenal need to make good on their promise to deliver new signings.
At this stage the pressure is on not just to deliver signings, but excellent ones to make up for the late activity, but their task is particularly hard.
With Arsene Wenger and chief executive Ivan Gazidis potentially both fighting for their futures in light of demands from fans for the pair to exit the club in light of this summer's fiasco and eight years without a trophy.
The problem is, right now Arsenal do not hold the cards in their transfer pursuits, with clubs fully aware of their desperation.
Barring players who have fixed release clauses, Arsenal now find themselves in a position where the market laws of supply and demand means they face a price hike in search of targets.
Clubs know Arsenal need to sign players to alleviate pressure from supporters, and will try to extract every extra penny in the process.
An extreme example of this came back in 2011 when Newcastle amazingly convinced Liverpool to pay £35 million for Andy Carroll, desperate to appease fans after selling Fernando Torres.
So if Arsenal do make mistakes in the transfer market now, they are more likely to be expensive ones, as bargains at this late stage of the transfer window are even harder than usual to come by as clubs do not want to sell their top players now the season has begun.
The pressure is on Arsenal to get it right, but with clubs smelling their desperation a mile off, they are going to have to get their heads around the fact they will have to pay more than they would like to if they are to acquire the players they want to.
Are you confident Arsenal will get it right by the end of the window, or is it too late already?
image: © wonker