Arsenal launched a new interactive web chat with their fans on Monday night, but the responses were not all as the club may have been hoping for.
When it comes to global fans and social media, Arsenal are one club which is constantly breaking the barriers and encouraging interactivity between supporters.
Bear in mind that Manchester United only launched their official Twitter account this summer, the Gunners have had one for what seems like an eternity.
The club used it on Monday night to promote a new phone-in/tweet-in show launched on their website, called #Clockend, named after the famous South Stand at old stadium Highbury, which became known as the Clock End.
The phone-in show will take place every Monday night via the Arsenal website, hosted by Adrian Clarke with fans encouraged to e-mail, phone, or tweet in their views - with the first ever taking place this week.
Topics up for discussion were pre-season form, expectations for the season, opening day memories, and then 'summer transfer business'.
Which of course was asking for trouble, considering the club have yet to make good on spending their much rumoured £70 million pot of cash, much to the frustrations of fans.
So it was fair to say the responses were not all as the club would have wished for upon their opening show.
A number of supporters vented their frustration, although a disclaimer here should clearly read not all. The feedback on Twitter from fans appeared to be that they enjoyed the show, and being able to communicate and engage with the club about issues which mattered to them.
And of course debate is to be encouraged, and if fans are not happy, at least it is good to know the club is listening on some sort of level.
Several fans responded positively about their hopes for the new season, and belief that one or two signings can see them challenge for the title, with Luiz Gustavo and Luis Suarez two names repeatedly mentioned.
But the unhappy supporters were not shy in coming forward either; here is a selection of what the unimpressed portion of the support had to tell the club:
Arsenal are always slow when it comes to transfers,the club has no ambition..#clockend— Airo (@ludwe_airo) August 12, 2013
Disappointed in this window so far hope it changes #clockend— Austin (@augustinejua) August 12, 2013
Who do we think the supporters should blame for the lack of action in the transfer window ? Wenger or the Board ? #ClockEnd— Clive Gauci (@CliveGauci11) August 12, 2013
The club wants to discuss all the imaginary transfers we did this summer. #ClockEnd— Zara (@goonerathena) August 12, 2013
Are the comments fair? Will the situation change before the window closes?