The Premier League according to Hull City supremo

What if every team in the Premier League adopted Assem Allam's approach to club rebranding?

When you look at the Premier League fixtures for the first day of the season one game just doesn’t look right. You scan your eyes across the fixtures and then it hits you:

Chelsea v Hull City Tigers

I used to play for a team called Theale Tigers in the South Chiltern Minor League - but this American style naming for teams was not uncommon.

We also played against teams like Twyford Comets, Thatcham Tornadoes and Woodley Saints.

But in the Premier League it just looks odd.

It is the brain-child of Hull City AFC owner Assem Allam. He said of the controversial name change:

"In the commercial world, the shorter the name, the better. The more it can spread quickly. My dislike for the word 'City' is because it is common. I want the club to be special. It is about identity. 'City' is a lousy identity. Hull City Association Football Club is so long.’’

Now if this was a foreign investor, with no idea about the significance of a name for a football team, he could almost be forgiven. But Allam has lived in Hull since 1968 - he has no excuse to be so narrow minded.

But for a bit of fun we thought we would take a look at the Premier League’s opening day fixtures, if every team took this tact.

West Ham have the biggest change to deal with, as I have a little play with that, while Spurs fans will wonder ... what is all the fuss about.

Fixtures complete with American style home-and-away format…

Stoke Potters @ Liverpool Reds

Cardiff Bluebirds @ East London Hammers

Fulham Cottagers @ Sunderland Black Cats

Everton Toffees @ Norwich Canaries

Southampton Saints @ West Bromwich Baggies

Aston Villains @ Arsenal Gunners

Manchester Red Devils @ Swansea Swans

Tottenham Hotspurs @ Crystal Palace Eagles

Hull Tigers @ Chelsea Blues

Newcastle Magpies @ Manchester Citizens

Anyway, better go put a beer or two in the fridge. The Red Devils are playing The Latics at 14:00.

image: © nicksarebi

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