So far with a lack of summer signings, Manchester United's players will be feeling added pressure this season whether they admit it or not.
No player will be feeling this more so than Danny Welbeck, after a season in which the striker contributed just one Premier League goal.
That statistic of course does not tell the entire story, he was often played out of position on the right, or asked to drop deep, and also contributed what could have been a vital goal at the Bernabeu in the Champions League against Real Madrid.
But even Welbeck himself admitted his goal return was not enough, and with Wayne Rooney reportedly in a giant sulk over his desire to move to Chelsea, there is even more pressure on Welbeck to step it up.
He was handed a start in the Community Shield game at Wembley against Wigan Athletic, so how did he get on?
The striker played 83 minutes before being substituted for Shinji Kagawa, a player who will have himself felt unfortunate to be sitting on the bench.
Welbeck had a key part to play in United's victory, setting up Robin van Persie's deflected second goal with a perfect pass for the Dutchman.
In total he made two key passes, creating goalscoring opportunities for his teammates, along with Tom Cleverley the highest of any United player.
Welbeck had two attempts on goal, equal to Robin van Persie and more than any other of his teammates, the difference being that while last season's Golden Boot winner scored both of his, Welbeck had one off target and the other saved.
Welbeck made 39 passes in total, one more than Ryan Giggs, but the youngster completed 90 per cent of his compared to the Welshman's 82 per cent.
Of United's starters - and excluding Rafael who was substituted early, only Cleverley (94 per cent), and Carrick (95 per cent) completed a higher percentage of their passes.
Welbeck found himself fouled twice, only Phil Jones more so on United's team, but was also dispossessed twice, but intriguingly Robin van Persie unfortunately outdid him here, losing the ball three times to opponents.
Those are some of the key stats in relation to Welbeck's performance, but how was his display received by United's supporters?
We took to Twitter to gauge the reaction...
Thought Welbeck was class today. If he learns to finish, then he will be some player. Big seasons for Welbeck, Zaha, Januzaj & Kagawa imo.— Chris Povey (@Povey34) August 11, 2013
Was impressed with Welbeck today.— Γყმи (@Ryan90MUFC) August 11, 2013
Welbeck was my man of the match today.— Dan W (@RedOrDead19) August 11, 2013
Welbeck was excellent with his fighting for the ball, as usual— James Day (@JamesBrowning96) August 11, 2013
Just watched the match, a new cm is a must but there are plenty of positives. Danny welbeck looks ready for a big season IMO— John Graham (@jgraham2704) August 11, 2013
Welbeck looked sharp in the match..the confidence of 2 or 3 goals have given him confidence..— Praveen Menon (@getpraveenmenon) August 11, 2013
Welbeck should have got MoTM, he was absolutely fantastic.#MUFC— Marmite (@Devil_Red_1878) August 11, 2013
Were you impressed by Welbeck?
image: © vagueonthehow