Owner calls current identity 'boring'.
It has been announced today that Hull City’s owners are prepared to ditch a large part of their history in a rebranding exercise by renaming the club Hull City Tigers.
For me, this is just plain wrong, and yet again shows how much football has become more about business than a sport or community heritage. A heritage that Aseem and Ehab Allam are prepared to sacrifice the history and heritage of the club for a rebranding exercise in order to make more money.
"Hull City is irrelevant," Aseem Allam told the Hull Daily Mail.
"My dislike for the work 'City' is because it is common.
"City is also associated with Leicester, Bristol, Manchester and many other clubs.
"In the commercial world, the shorter the name, the better. The more it can spread quickly.
"It is about identity. City is a lousy identity. Hull City Association Football Club is so long."
Hull City AFC is a name and identity that has been carried since 1904, and Allam is prepared to call that irrelevant.
It wasn’t thought of then to make money, and nor should it be now. Though, if this is a branding exercise, Hull already have a good one in their badge by having the tiger, rather than the symbol of the city which is adopted by their rugby league clubs.
As thankful as the fans may be for his backing for manager Steve Bruce, culminating in promotion to the Premier League – one can’t help but feel the reaction to this will not be a positive one, and early indications in a poll on their Official Supporters Club website suggests fans are dead against the idea.
Some things just shouldn’t be meddled with at a football club, not for money, not for anything else.
It sounds more like a basketball team than a football team, but there is a worry that this could become more widespread now Hull City are renamed.
‘Manchester Red Devils,’ ‘Liverpool Reds’ ‘Arsenal Gunners,’ and ‘Everton Toffees.’ These are just examples if other clubs were to follow suit by putting their nicknames in their names, and all of them cringeworthy.
The football club is called Hull City and their nickname is the Tigers. Why does that need to be changed? It is one of the major downsides of modern football.
What do you make of the proposed changed name? Have your say below...
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