Men's fashion: how to find the right look


The look: all about a good-quality pair of jeans, a just-jolly-enough knit and something with an outdoorsy detail (hiking boot, backpack).


Albam is the label of choice for thirtysomething graphic designers. Think of it as this generation's Duffer.

The soundtrack: Grizzly Bear.The key pieces: the Japanese cotton shirts. Crisp-and-in plaid or polka dot, they hang over your slimcut jeans just right. Repeat buys are inevitable.


The look: a bit postwar austere, East London Hub (in Stoke Newington and Broadway Market) provides the clothes for those who buy their interiors in Labour & Wait. Think grandad shirts, crew-neck sweaters , brogues and boots. It's the uniform of thirtysomething men in the surrounding area.

The soundtrack: Richard Hawley

The key pieces: the brogues. The H by Hudson Patton style is a thing of beauty.


The look: if Folk could sell beards, it probably would. This look is about facial hair, shaggy curls and comes with a pinch of tragic poet. The clothes have a traditional flavour – with cardigans and Proper Jackets popular – but it's brought up to date with vivid colour and sporty details. Cool young fogey sums it up, in the nicest possible way.

The soundtrack: Bon Iver.

The key pieces: Folk's outerwear is strong. We like the boxy Dury mac and rain jacket in Lumi yellow. Both are in the sale at the moment, too.


The look: haute skate. Brit James Jebbia opened the store on New York's Lafayette Street in 1994. In London since 2011, it has been called "the Chanel of downtown" and with good reason. Bold-print T-shirts mix with Americana classic dressing. The result is the uniform of globetrotting influencers – both Kate Moss and Kermit the Frog have modelled in its campaigns.

The soundtrack: Joey Bada$$.

The key pieces: the Oxford shirts. The micro red tag on the pocket will provoke nods from fellow fans.

Oi Polloi

The look: Manchester boutique Oi Polloi has done swift business since 2002, selling a sort of hip version of heritage. Less stuffy tweed, it stocks Japanese denim brand Edwin, US woodsy Woolrich, original Harringtons from Baracuta and, of course, APC. This is modern mod wear.

The soundtrack: Vampire Weekend.

The key pieces: that Baracuta G9 Harrington, the Birkenstock Arizona (making a comeback) and Le Coq Sportif cycling jerseys.

The Hideout

The look: Hideout is a grand old man of streetwear, and its tiny Soho location has been a must-visit for import streetwear since 1998. It's stuck with the favourites – Stussy, Bearbrick, Fuct – but has a sleeker take too with more minimalist labels including W Taps (Hideout was the first store to stock the Japanese brand) and Norse Projects. Grown-up kidult style is the result.

The soundtrack: Beastie Boys

The key pieces: Hideout's sweatshirt selection is impressive. We like the W Taps styles and Palace hoodies. Just the right side of cute.


The look: preppy with an edge. Hip has been in the vanguard of men's style in Leeds for more than 25 years – through appealing to men after something just a notch above the shirt-and-jeans standard. Colours are bright, logos are pleasing and there are Ralph Lauren trackie pants if the terrace look still appeals.

The soundtrack: Arctic Monkeys

The key pieces: the shoes. Hawaiian-print Vans or Bass Weejun loafers are classics to be worn with dark denim and a button-down.


The look: utility cool. Back in the 90s, Carhartt's 1889 trousers – complete with the useful-looking loop for your spanner on one side – were the New York import to bring back. Its cult status is now growing again – thanks to a fashion spin called Carhartt WIP, collaborations with Vans and APC and stores in Covent Garden and Shoreditch.

The soundtrack: James Blake

The key pieces: the thermo sweat hoodie. A bit of a classic, the neoprene-style fabric gives a boxy shape that's very Raf Simons.


The look: dark and directional. Those who like a bit of deconstruction – an artfully wrinkled blazer, a smudged graphic T – will be in heaven on the exposed floorboards of Hostem, where designers including Ann Demeulemeester and Rick Owens are the big names. On Redchurch Street, stop in to APC and Sunspel while you're there.

The soundtrack: These New Puritans

The key pieces: the jackets. From Rick Owens's save-up-for classic bikers to the De Rien Kaya striped cotton blazer, your outerwear is a must for this deconstructed style.


The look: the Milanese uomo as seen on The Sartorialist. Marylebone boutique Trunk specialises in specialist brands – Aspesi for outerwear, Incotex for trousers and John Smedley for knitwear. With a slant towards that dapper Italian style, there's enough Brit grit to keep it from scary.

The soundtrack: Glass Candy

The key pieces: the curios. See underwear from Merz b. Schwanen made on 50s knitting machines, Japanese stationery brand Midori and umbrella specialists, London Undercover.

Powered by article was written by Lauren Cochrane, for The Guardian on Wednesday 7th August 2013 07.30 Europe/London © Guardian News and Media Limited 2010