Facebook hires ex-Google executive

For Hire

Facebook has hired Gary Briggs, a veteran of Google and Ebay to be its first chief marketing officer as the world’s largest social network seeks to expand its global brand.

Bloomberg News reports that Briggs, who most recently served as an adviser to the head of Google’s Motorola Mobility division, starts today, Facebook said in an e-mailed statement.

While he’s the first CMO, Briggs is taking on duties formerly handled by Eric Antonow, who is leaving product marketing to pursue a project in education.

Briggs began at Google in 2010, and served as a vice president of consumer marketing at the search giant before shifting to Motorola last year when Google acquired it. Previously, he held vice president roles at EBay and its payments unit, PayPal, as well as running the gift-card startup Plastic Jungle. The new CMO will report to Chris Cox, the Facebook’s vice president of product.

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Facebook Hires Google Executive Gary Briggs as First CMO

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