Bankers working on the sale of the bulk of Vivendi's stake in Activision Blizzard Inc to the video games maker and its management could earn advisory fees of up to $80m, according to an industry estimate.
On Tuesday, Vivendi said it was in exclusive talks to sell its controlling stake in Maroc Telecom for $5.6bn to Etisalat.
Vivendi hired Barclays and Goldman Sachs to advise it on the Activision deal and those banks could potentially share a fee pot of $35m to $45m, Freeman Consulting, which tracks bankers' fees, estimated.
Activision hired JPMorgan, which is set to receive $25m to $35m.
On the sale of its stake in Maroc Telecom, Vivendi is being advised by Credit Agricole and Lazard and Etisalat by BNP Paribas and Attijariwafabank, who should share out up to $65m.
In the meantime, Bloomberg News reports that for bankers, the merger of Publicis Groupe and Omnicom Group was notable for what it didn’t involve: the participation of a single large investment bank.
Instead, New York-based boutique Moelis & Co. and Rothschild, the storied Paris-based merger adviser, worked with Omnicom and Publicis, respectively, shutting out their bigger competitors. The deal, which will create a globe-spanning advertising company with a market capitalization of more than $30bn, will also give both firms a significant jump up the league tables for merger advice.
'The reason we didn’t add more advisers is because we didn’t need them at the end of the day', Omnicom Chief Executive Officer John Wren said at a press conference in Paris Sunday. 'Maurice and I settled many of the issues', he said, referring to Publicis CEO Maurice Levy.
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