World of Warcraft slips to 7.7m subscribers

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Top dog MMO continues to show signs of aging as fans flee the monthly subscription game.

Activision-Blizzard has revealed that the leading MMO, World of Warcraft, has seen subscriber figures fall to 7.7 million, down from an all-time high of around 12 million.

In the same missive that announced the company’s intention to buy its independence from Vivendi, the games publisher revealed the figures, saying that World of Warcraft remained the world’s No1 subscription-based MMO.

Last April, the company reported that the figure had slid to 8.3 million subscribers, pointing to a decline in gamers from “the East”, meaning China.

Blizzard boss Michael Morhaime said that the company would work to bring in more gamers by offering up new content faster.

He commented: “What we're seeing over time is an evolution of player behaviour, both to consume content quickly, as well as to come and go as we release new content.”

Earlier this month, the new content delivery system took the form of an in-game shop offering gamers a chance to buy game-improving items for real money,.

“We are currently exploring the possibility of adding a way for players in certain regions to make purchases directly within the game,” a representative confirmed on the World of Warcraft community website.

 

 

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