Nothing like a wrestling butcher.
Four years after Credit Suisse signed a deal with sporting icon Roger Federer, UBS is renewing its backing for 230-pound Swiss farmers and butchers who wrestle in Alpine pastures to win prize cows.
Bloomberg News reports that UBS will sponsor Switzerland’s largest mountain wrestling event on August 30th, as a renaissance in the centuries-old sport of schwingen complements the bank’s focus on its home market.
The festival organizer expects about 290,000 visitors in three days, almost 50% more than the last time UBS helped fund the games in 2007.
'Schwingen, just like yodeling, is an ancient Swiss tradition', Tom Ackermann, head of marketing for Switzerland at UBS, said in a phone interview. 'Schwingen gets to the heart of the very Swiss characteristic of being very traditional and progressive at the same time'.
In schwingen bouts, wrestlers clasp each other’s jute pants and try to throw their opponent onto his back. The winner must keep hold of the pants with at least one hand while both of his opponent’s shoulders touch the ground in a sawdust ring.
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