One social media giant may be readying an end of year IPO - but which ?

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In what could be the most eagerly anticipated flotation since Facebook, Twitter are rumoured to be going public either at the end of this year, or 2014.

The November 5 launch of Nick Bilton's Hatching Twitter: A True Story of Money, Power, Betrayal and Friendship is expected to coincide with the stock market launch of microblogging social media network Twitter, according to numerous sources.

Created by Jack Dorsey in 2006, the company already has an impressive 200 million active users and is one of the most visited websites in the world (Alexa ranked 13).

In 2010, Twitter launched their 'Promoted Tweets' function and earlier this year, in February, the introduction of Advertising API was overseen. This allowed marketers to 'deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale.'

The next step, it appears, could be filing IPO/S-1 paperwork with the U.S. Securities and Exchange Commission (SEC) and, with a current valuation of $9.8 billion, it would represent one of the most valuable companies on NASDAQ (in the top 5%) and comparable to fellow tech giants TripAdvisor ($8.7bn) and Electronic Arts ($7.21bn).

Analysts also point to how Twitter revenue trends are scaling up in a similar fashion to Facebook's prior to their own IPO last year. For instance, Twitter are expected to receive $583m in total ad revenue in 2013, before taking in £1.330bn in 2014, according to advertising research company Emarketer.

images: © West McGowan

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