The next big thing - here's how clients are bonding with their clients now

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Dwarf tossing and adult entertainment are out, but it's still hot and sweaty.

Bloomberg News reports that Wall Street’s salesmen and dealmakers, whose expense accounts help fill downtown chophouses and box seats at ballparks, are now treating clients to a different kind of entertainment: high-end workouts.

Pre-dawn and afternoon classes at Manhattan fitness studios SoulCycle, Barry’s Bootcamp and Flywheel Sports are growing popular with bankers who want to bond without loading up on liquor and fatty foods, according to traders and salesmen. John Abularrage, head of Tullett Prebon’s Americas unit, takes clients to 5 a.m. sessions at Barry’s Bootcamp in Tribeca, where they run on treadmills and lift weights to thumping dance music.

'Some of them are more eager than you would imagine to trade a heavy dinner or drinks for a workout', said Abularrage, 35. 'When there’s a lot of entertaining to do for your job, you can get out of shape pretty quickly'.

Health-conscious clients increasingly view steak dinners as 'three-hour ordeals', said Chelsea Kocis, a 26-year-old former equity saleswoman.

'Let’s meet at 5 for a workout', she said, describing the way she’d invite out traders. 'You can be home before your kids go to bed'. That’s an enticing thing for a lot of people'.

Hit the link below to access the complete Bloomberg article:

Sweaty Wall Streeters Skip Booze for Spin-Class Meetings

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