The short answer is yes he is because the benefits of bringing him to Anfield far outweigh any possible complications which could arise from having to generate the transfer funds to push through the deal.
The reason £20 million is floating around in relation to the winger is because that’s the apparent amount of his buy out clause, which would help Liverpool bypass any reluctance Atletico Mineiro have to do a deal for him.
The first reason he’s worth that expensive gamble for the club is because of his age.
His age means he fits right into the sort of signings Rodgers is looking to make at the moment and it also creates a better chance that Liverpool would make a return on their investment.
The idea is that Bernard will only get better as he progresses through his 20s, increasing in value and the only way that won’t work out is if he either picks up a terrible injury or turns out to be an awful player, both of which are unlikely.
Another reason he’s worth that amount of cash is because of his contract and the four-years left to run on it.
He holds a lot of value to Atletico Mineiro in a business and commercial sense. His ability as a footballer means Atletico Mineiro have a greater chance of success, which increases their commercial potential in terms of mainstream avenues like sponsorship and advertising.
Liverpool have to think long term when looking at how much cash they are spending because of the ability Bernard has to help them make that back.
Things like shirt sales and other merchandise sales are a constant that runs alongside a player’s career and if Rodgers can get the most out of his potential, and there’s every chance he could, those revenue streams are just going to increase.
Liverpool fans seem to be really enjoying the current era and generation of players, which is perfectly demonstrated by the fact Philippe Coutinho shirts have sold more than any other name since the latest kits were released.
Liverpool also have to take into the equation that he’s already a regular member of the Brazilian national team.
He may not be starting matches frequently but he appeared twice as a substitute at the recent Confederations Cup, which shows the quality and the belief in his talent in Brazil, one of the best sides in global football.
Therefore, he can’t exactly be judged to be worth peanuts because he’s mixing it alongside some very talented players, most notably Barcelona’s Neymar.
Liverpool would be well advised to just get their cheque book out and do the deal as quickly as possible before a richer side with Champions League football gets a foot in through the door and blows Liverpool out of the water.
If you were Rodgers, would you urge the club to spend £20 million on him?
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