This summer the big managerial additions of David Moyes, Manuel Pellegrini and Jose Mourinho was supposed to signal a major spending spree among the Premier League top three of last season.
Along with Arsenal's rumoured £70 million spending reserves, the scene was all set, but so far it is just Manchester City who have made a big impact, with Fernandinho and Jesus Navas, yet even still there is work to be done.
The biggest impact has instead come from three clubs promoted to the top flight over the past two seasons, Norwich City, Swansea City and Southampton.
While all three have changed manager since promotion, and in two cases not by choice, their rise continues unabated.
The trio have been big market movers so far, and arguably the most impressive.
Avoiding relegation should be the last thing on the club's minds, even if they prudently insist otherwise; and should even be targeting a finish not just in the top 10 but comfortably in it.
Norwich's signings have been very impressive, adding Ricky van Wolfswinkel, Leroy Fer, Martin Olsson and Nathan Redmond - and are also linked with Ajax's Toby Alderweireld.
Swansea have been adding to their Spanish contingent with Alejandro Pozuela and Jose Canas, plus Jonjo Shelvey from Liverpool - before their marquee signing of Eredivisie top scorer Wilfried Bony.
Southampton last week completed the signing of Celtic's Victor Wanyama in addition to defender Dejan Lovren, and have crucially tied full-back Luke Shaw to a new contract.
The trio really have eclipsed the Premier League's biggest sides with their ambition, with Fer, Lovren, Bony, Wanyama and Van Wolfswinkel each being linked with various sides in last season's top seven.
Their threat should worry Everton, who have just undergone a change of manager, as well as the teams around them. Aston Villa and Sunderland have spent well, but not quite as shrewdly as the trio, while Newcastle are yet to make an impact in the market either. Liverpool too may be looking over their shoulders if they sell Luis Suarez.
While the top five clubs may not surprise us by placing again in the top five in a varying order at the end of this season, it will not be a surprise by any means to see Swansea, Norwich and Southampton all finish in the top 10 next season.
image: © ingythewingy