You have to feel for Bebe, a player thrust into the limelight at Manchester United, an opportunity he really was not ready for.
While Sir Alex Ferguson did give him an early opportunity, since then it has all been loans and reserve teams, and David Moyes has not averted that path.
At least last year Bebe was invited on the club's pre-season tour, actually impressing in South Africa, scoring in the club's 1-1 draw with Ajax Cape Town.
He went onto be loaned out to Portuguese side Rio Ave in January, scoring on his debut and looking dangerous initially before his form trailed off badly over the final two months of the season.
This summer he was not included on the club's opening venture out to Thailand, left at home along with Federico Macheda and a number of youngsters.
And he was handed a start as United's 'reserve' side took on a Club Brugge team which featured former Chelsea and Barcelona forward Eidur Gudjohnsen, who is 34.
If he was hoping to impress and have information about his superb performance relayed to David Moyes, it wasn't the case.
United edged a 1-0 win courtesy of a Tom Lawrence goal after excellent work to create it from Italian starlet Davide Petrucci.
Bebe fired an early chance wide, and did not get many more thereafter. He did have the ball in the net, but United fans may sagely smile when they learn it was a mishit cross which flummoxed the goalkeeper, only for it to be ruled out for offside.
The attacker was substituted off after 53 minutes, with eventual matchwinner Tom Lawrence his replacement.
There is still time for Bebe to rescue his United career, but the revival did not begin on July 15.
image: © Andrea Sartorati