Ever since January, Arsenal fans have been told repeatedly about the magical £70 million pot of money available to transform their squad into contenders for silverware.
Now in mid-July, fans are yet to see any evidence of this, with the only senior addition being Yaya Sanogo from Auxerre on a free transfer.
The club have of course been linked with a number of big names, from Luis Suarez to Gonzalo Higuain, to Lars Bender to Marouane Fellaini.
Another the club have been strongly linked with, until apparently walking away last month, was Stevan Jovetic, unwilling to meet Fiorentina's €30 million asking price for the attacker.
Juventus were looking at him, but having signed Carlos Tevez instead, the door was opened for Manchester City to enter the race for the Montenegrin.
The Sun have reported that City are 'on the verge' of completing his signing, having no problem at all in meeting Fiorentina's demands.
Their source claims: “It’s pretty much sorted he’ll go to City. They just have to sort his contract. It shouldn’t be a big problem.”
The paper of course are not always right, but appear bullishly confident the forward will seal a deal to City, and the implication if he does is clear.
It would take City's summer spending under Manuel Pellegrini to above £70 million, in addition to the big money paid for midfielder Fernandinho and winger Jesus Navas.
While Arsenal talk the talk, it will be City walking the walk, spending big and signing one of the Gunners' more viable forward options in the process.
With the Gunners so desperate to get back in the race to win trophies, watching on as one of their rivals to do so accomplishes what has so far just been a mirage for them, will be very frustrating.
Can they spend big before the season kicks off? Yes. Even if there is an increasing belief among fans otherwise.
But if City do pull off the Jovetic deal, Arsenal may simply be spending to stay in touch, rather than catch up and overtake last season's runners up.
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