Valve kicks off its infamous cut-price event, with key titles reduced to clear.
Gamers will soon find their savings drained as Valve unleashes its far too tempting Steam Summer Sale over its digital distribution platform.
Offering savings of up to 75 per cent across 2,000 PC, Mac and Linux titles, gamers will be urged to snap up ever changing deals during each eight-hour flash sales.
Among the key titles kicking off today's sale are the entire Bioshock and Left 4 Dead franchises with 75 per cent off, and likewise with standalone titles Scribblenauts Unlimited and Hotline Miami.
“Also, buying discounted games now earns you an all-new collectible in the form of Trading Cards,” explained Valve.
“Collect, trade and craft over 50 new sets of cards, including 10 Summer Getaway Trading Cardsthat can only be earned during the sale. Each set can be crafted into badges, backgrounds, emoticons and other rewards.”
The sale will be ongoing until July 22nd with gamers urged to check in regularly to see the new titles on offer.