This time last year Arsenal's CEO Ivan Gazidis was taking a public battering after Robin van Persie announced his intention to quit the club.
The fact he left to a rival and fired Manchester United to the Premier League title, only deepened that ill-feeling.
This summer Arsenal fans were promptly promised it would be different.
There would be no big-name departures, and to that end, Arsenal have kept their word.
But the problem has arrived in the so-far inability to sign major names to strengthen the team, something Gazidis has repeatedly promised.
Just a month ago, he boldly proclaimed the club are preparing to spend big. Asked if the club could afford Wayne Rooney, he said:
"I don't know what his fee would be...I'm talking about an extra £70m of additional, high-margin revenue - so of course we could do that.
"This year we are beginning to see something we have been planning for some time, which is the escalation in our financial firepower."
The club have been strongly linked with a trio of big names, Gonzalo Higuain, Marouane Fellaini and Stevan Jovetic, and as yet the only addition is bargain French youth international Yaya Sanogo, acquired on a free.
Arsenal have since departed on their money-spinning tour of the Far East, a prospect which no doubt has had Gazidis counting the money, but having a big name to show off on tour could have made it so much more effective.
The club's transfer plans are in momentary flux, and this might well be a moment we look back on and say, 'what was there to worry about?'.
But already with two months since the season ended and several false dawns with new arrivals, the supporters are becoming more than a little restless, and also resigned to it simply being 'the same old story.'
If it does not change, and a big name signing does not materialise then fans will want answers, and the man who keeps delivering the bold promises, Ivan Gazidis will find his head on the chopping board.
You may think it doubtful that anybody who earns £2 million a year will have sleepless nights, but we wonder if that is exactly what Ivan Gazidis is experiencing at present?
If he isn't, he might want to ask himself whether he really cares enough?