Lauren Laverne on style: affordable jewellery

Vibrant Chain Long Necklace

Salvador Dalí once opined: "The difference between false memories and true ones is the same as for jewels: it is always the false ones that look the most real, the most brilliant." I make a point never to argue with surrealist geniuses (for one thing, it's exhausting: "It is a pipe, René; it just is… OK, not, like, an actual pipe… Yes, but who would even think it was?… I AM CALM").

So let's accept that the great man knows best, and take a look at some gems whose lustre is only enhanced by their costume status. This week I'm answering a reader's request – to suggest some great jewellery at reasonable prices. Ready to get fauxed up? Let's go.

First, I'm assuming you know all about Tatty Devine? OK. Just checking. London's premier plastic people are still as brilliant as ever and have just brought out this willow-pattern necklace that matches the china I grew up eating off. Want.

If that's too girly for you, try New York studio Holst + Lee's covetable cuffs, which are now available in the UK at London boutique Oxygen and come in an array of zesty hues, such as this turquoise one.

I'm a longtime fan of Culture Label. The site is a great resource – you can pick up everything from original artworks to unusual gifts and homewear, all of it by independent artists and designers, plus a brilliantly curated edit from a nationwide selection of museum shops and galleries. (Basically, all of the people you're buying from deserve your cash.) It's also a great place to find unusual accessories and jewellery. I discovered these incredible Me & Zena rabbit and pencil rings there (designer Zena "uses fashion jewellery as a weapon in her personal epic battle against the dreary and the mature" which – frankly – makes two of us).

Wolf & Moon is a brand to watch. Having graduated in 2011, designer Hannah Davis went on a mission to make handcrafted design affordable. She and her assistant make each item in her Brighton studio – from this stunning Perspex, copper and wood necklace to these twinkly geometric earrings.

Rock chicks will adore husband-and-wife duo Joomi Lim. This spike and pearl necklace is a statement piece that looks like it cost 10 times its actual price.

Label lovers should head to Matches: it has great costume pieces from Jade Jagger, McQueen, Isabel Marant and Tom Binns. I love Jade's new take on friendship bracelets, like this gold-plated arrow one.

Scots designer Louise Pringle is a veritable Rumpelstiltskin, reworking everything from typewriter keys and coins to vintage-jewellery finds into unique treasures. She takes commissions and "revives" old or broken jewellery.

Speaking of talented Scots, if JK Rowling is reading this, she might like to treat herself to this wearable golden snitch from Wallpaper Rose.

Finally, for fine jewellery with an innovative design (and without a huge price tag), try Coops. They look great on unpierced ears or worn with other earrings.

Follow Lauren on Twitter @LaurenLaverne

Powered by article was written by Lauren Laverne, for The Observer on Sunday 7th July 2013 07.07 Europe/London © Guardian News and Media Limited 2010