Leeds United have beaten Aston Villa to the signing of Luke Murphy from Crewe.
Call it the Brian McDermott effect if you will, the desire of Leeds United's newly appointed and highly motivated boss has seen the club snap up arguably the most sought after midfielder in League One.
Crewe have long cultivated a reputation for producing talented players, with Danny Murphy and Dean Ashton two notables, with Manchester United paying £4 million for Nick Powell last summer.
This time around it is Leeds United signing Luke Murphy, the 23-year-old club captain which is the deal which has turned heads around the Football League and beyond.
Murphy was strongly linked with Aston Villa just a couple of months back, where he could have been reunited with midfield partner Ashley Westwood who was signed by Paul Lambert this summer and was one of their most consistent and impressive players last season.
Whatever the in's and out's of Villa's interest and enquiries, Leeds have done exceptionally well to beat off interest from an established side in the division above and complete a deal for Murphy early on in the transfer window, where he will now get the benefit of a full pre-season with his new side.
McDermott said of his new addition: "He's a player I've known for a long time, I've watched his career progress, and I feel he was the best player in his division last year.
"Luke certainly fits the profile of player that we're looking to attract: He is young, hungry, wants to work hard and very obviously talented."
The official fee for Murphy has not been disclosed, although Crewe have indicated it is a little over the £1 million mark, a fee Leeds haven't paid out for a player since 2005. Murphy is worth making an exception for.
The 23-year-old scored eight goals in League One last season, his first in the division, also providing five assists - netting in his final game for the club on the last day against Aldershot.
A move to Leeds should be ideal for Murphy. McDermott's ambition will match his, and he can be the fresh new icon of the manager's tenure at the club.
He will get greater opportunities for first team football than he would have done in the Premier League, although shouldn't be fooled into thinking the pressure won't be as high - at a club as huge as Leeds his every performance will be scrutinised and analysed by the passionate supporters.
After making his debut at 19 for Crewe back in 2008, the time is right for him to step up a level and test himself. The timing for Leeds could not be better.
And for the price he cost, he could just end up being the biggest bargain in the whole of the Football League this entire summer.
Leeds fans are you happy with the deal?
image: © Chris Robertshaw