Why should Tottenham Hotspur persist with a protracted transfer of Leandro Damiao when they could snap up the Brazilian man of the moment instead?
There have been plenty of stories to emerge from the Confederations Cup, none more interesting than the confirmation of striker Fred as Brazil's main man.
Finishing as the tournament's joint top scorer with Fernando Torres (who had the privilege of playing against Tahiti), the forward has propelled himself into pole position to lead the line alongside Neymar at World Cup 2014.
He went to the World Cup in Germany in 2006 as a bit-part player for the Selecao, but this is his real moment in the limelight and one which is opening up new possibilities to him.
At 29 a return to Europe where he spent four seasons with Lyon is not out of the question. Manchester City are said to be interested, with the striker sharing the same agent as Yaya Toure.
But should Tottenham take a look?
Spurs have long been linked with his compatriot Leandro Damiao, with Internacional driving a hard bargain which has prevented any transfer from getting off the ground.
The addition of Paulinho, his Confederations Cup teammate may help tempt him aboard, as would the presence of Sandro.
The real interest when it comes to Fred however is the rumoured release clause in his Fluminense contract, of just €2 million, or £1.7 million.
If accurate the striker will have a big decision to make, as he might just find himself with dozens of offers after his form at the tournament and double over Spain in the final.
Most of all from a Tottenham perspective is that everybody knows Daniel Levy loves a bargain, and a striker two years younger than David Villa could help form a bargain strike-force to reckon with.
Fred may take some persuading away from Brazil though. He is revered by the fans at his club and having endured a mixed time at Lyon may prefer to stick with Fluminense rather than risk losing his form an international place ahead of next year.
It has to be worth a look for Spurs, and certainly a better value proposition than Damiao - who given his no-show due to injury at the summer's tournament, Tottenham fans must be wondering if he even exists by now.
image: © Crystian Cruz