Hughes starts his role on July 8 and should oversee the planned re-development of Anfield which will see the current stadium increased in capacity to 60,000, which is aimed at giving Liverpool the same financial power enjoyed by other top sides in England.
It’s a huge challenge and one Liverpool need to finance well for both in terms of how they go about paying for the re-development but also in how they go about getting some money back outside of gate receipts.
Andy Hughes is one of the smartest appointments the club has made in the recent past because of his history with the Hilton Hotel group.
“I am very proud to join Liverpool Football Club - a brand that is recognised all over the world. It's an exciting time to be joining and there is real opportunity to further develop the club's financial operations,” he told the Liverpool Echo.
He has experience in developing massive hotels all over the world, managing them and then increasing their financial capability which is the exact blueprint that Liverpool will want him to follow with Anfield.
His record makes him reliable which is important because Anfield is arguably the most historic and special Premier League stadium in the country.
He hasn’t just been brought in to tackle the Anfield issues because it’s a very exciting time for the club in other financial areas.
Liverpool’s support base is expanding globally and the number of fans the club is picking up in various parts of the world opens up a variety of financial opportunities which they must take advantage of.
Hughes’ experience dealing with financial sectors all over the world makes him a well placed person to point out the various commercial opportunities in various countries, which will go a long way to help Liverpool on their quest to be able to self finance.
His Hilton experience also means he has a great deal of business knowledge and what businesses want from large buildings but most importantly, large brands.
Liverpool is a huge brand and Hughes can help them access different advertisers, which should increase the cash flow and he can help the club give those advertisers exactly what they want.
It all points towards a very safe and secure financial future but make no mistake about the fact that re-developing Anfield is possibly the biggest challenge in the club’s history.
If Hughes helps to get that right, Liverpool are set to compete with the big boys for a very long time, if they get it wrong they may be crippled with debts for the foreseeable future.
Good appointment by Liverpool? Is re-developing Anfield a huge task?
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