Ayre indicates Liverpool want to be the next financial super power

Liverpool’s Ian Ayre has indicated that plans to redevelop Anfield are just one small component of the club’s plans to build their financial muscle.

The Anfield redevelopment scheme seems to hinge on the club being able to buy all of the necessary properties around the ground, which could create legal headaches in increasing the current capacity up to 60,000.

The good news is the club’s Managing Director has indicated that’s not going to be a problem, but Liverpool’s financial future doesn’t entirely depend on them being able to redevelop their ground.

“Our goal is to extend Anfield but we need certainty and that comes with the acquisition of properties - Once they have all been acquired we will go through the planning process,” said Ayre.

Everything Liverpool do in terms of their financial future and security seems to be aimed at the impending financial controls which could come into English and European football.

Ayre’s comments also back up the recent claims of Liverpool’s owner John Henry, who suggested it was important for the club to develop multiple revenue streams to become self sustainable in a financial sense.

Ayre has hinted that Liverpool’s support base around the world is growing in various continents which could lead to the sort of commercial opportunities and mega deals which are enjoyed by Manchester United.

“We generate some of the biggest revenues in football despite having not been as successful on the pitch - We also have a huge fanbase around the world. We’ve sold 100,000 tickets at the MCG in Australia this summer,” he added.

If Liverpool increase their support base as well as building a bigger stadium, it increases the number of commercial opportunities they can take advantage of in terms of sponsorship and advertising.

One of the reasons United are able to charge so much more for various parties to become sponsors of the club is because they have more fans based around the world than anywhere else.

The Anfield redevelopment is important because it will increase the amount of money Liverpool make through gate receipts but also through selling merchandise as well as food and drink at the ground.

It’s also very significant in terms of the club being able to retain their local identity and the historic elements of the ground such as the Kop and special European nights had they been forced to leave.

There is plenty going on at Liverpool and it all looks pretty good as far as the bank balances are concerned.

Should the redevelopment or increased support based be the priority? Do you see problems redeveloping the stadium?

images: © Sanjiva, © helly - b

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