Real Madrid president Florentino Perez claims the club will stop at nothing to sign Gareth Bale from Tottenham – even if it means paying £100 million.
The Welshman is the Spanish giants’ primary transfer target this summer but they face strong opposition from Tottenham who are desperate to hang on to their star player.
However, it seems anyone and everyone in the Spanish capital are talking up the chances of a switch for the 23-year-old Spurs winger. From Zinadine Zidane to the most recent of their representatives to discuss Spurs’ player who happens to be club president Florentino Perez.
The Spanish businessman who is thought to be worth $1.9 billion dollars told reporters in Spain he wouldn’t be bothered about the price – he claims he would see it as an investment.
“Regarding the figures spoken about Bale, players are neither cheap nor expensive – but an investment,’ said Perez when quizzed on the price tag,” explained Perez.
“Most expensive players are those that can be classified as an investment because, if they are very good, they produce a return.”
“Bale is one of the big players out there in Europe and Madrid always likes big players,” he added.
That’s certainly one way of looking at it and Real Madrid have broken the world record transfer fee four times out of the last five records – their most recent ‘investment’ was Cristiano Ronaldo back in 2009.
Real paid £80 million to sign Ronaldo from Manchester United and he has gone on to become arguably the best player in the world alongside Lionel Messi.
His worth to the team is priceless but for the club as a commercial interest, I’m sure Perez sees the merchandise sales, gate receipts and sponsorship deals as a return on the cash shelled out on Ronaldo.
It’s true that big name signings for big prices boost the club’s value in other ways than just on the pitch – look at the project over in Paris where PSG are signing some of the biggest names in the game and AS Monaco now appear to be doing the same.
It’s about globalization, image, public relations and branding as well as football. Signing Gareth Bale would equate to Barcelona’s recent capture of Brazilian starlet Neymar.
It’s an exercise in publicity as much as it is about football and the fans. Could Real Madrid be prepared to smash the world record transfer fee once again to sign Gareth Bale? You can bet you’re bottom dollar they’ll try.
image: © Jan S0L0