Nicklas Bendtner must have felt like he won the lottery on deadline day in August, when he clinched a loan move to Juventus.
His previous season he had spent at Premier League also-rans Sunderland, and otherwise faced a season in Arsenal's reserves.
The Dane's venture in Italy was disappointing, failing to win over his manager and fans - before suffering a cruciate knee injury.
When the goalless striker did return at the end of the season, he fractured his wrist, compounding a miserable season- But he did at least pick up a medal, pretty much by default as his Juventus teammates went onto lift the Scudetto without his help.
Off the field life has been chaotic for the striker, who was caught drink driving in March and ostracised from his national team for six months as a result.
And now more bad news, his business venture is incurring huge losses.
Bendtner set up Noble By Bendtner, a jewellery company, back in 2010 with his father installed as CEO.
Writing on their website the Arsenal forward said: "It has always been my dream to create a jewellery collection for men. And it must - of course - be jewellery that does not look like anything else on the market. The jewellery must have an edge and attitude - be exclusive and unique."
But Danish newspaper Borsen has today revealed the scale of the losses the business has made.
It reveals that accounts for 2012 saw Noble By Bendtner take a £2.2 million loss.
The business did not collapse though, for this year in response to the losses, the Bendtners' invested a further £2.5 million into it to keep the balance sheets positive.
Whether that is an investment which pays off will remain to be seen.
But Bendtner is not short of money, he earns a reported £52,000 a week from Arsenal - £2.7 million per annum.
Who knows though, all of this could have a positive effect for Arsenal in their attempts to be shot of him.
The Dane may push through for a move if he can find a taker for his services, in an effort to net a big signing on fee up front.
Don't be surprised to see him heading to Russia, China, or the Middle East later this summer...
image: © Ronnie Macdonald