Arsenal have the sort of money Juventus can apparently only dream of, and this ultimately could prove decisive in their efforts to sign the two coveted forwards Stevan Jovetic and Gonzalo Higuain.
If Arsenal fans are frustrated at the club's travails in the transfer market, spare a thought for Juventus supporters.
All last summer the club were promised a top striker, attempting to buy Robin van Persie from the Gunners, only to end up loaning Nicklas Bendtner instead.
That predictably panned out pretty disastrously, with the Dane failing to score a goal - but there was good news for the Italians as they clinched the Bosman signing of Fernando Llorente in January who is due to join up with them shortly.
They are attempting to add to that this summer, keen on both Stevan Jovetic and Gonzalo Higuain, but their finances are seriously hampering both efforts.
Word out of Italy last week was that Juventus were favourites for the pair, but realistically the most they could afford was one of them.
This could potentially leave Arsenal left picking up whichever is left over, whether that be Higuain or Jovetic, Arsenal would unlikely complain at being a fall-back option if they ended up getting one of them.
Yet developments over the weekend have really outlined that Juventus are in such a financial position that they will really struggle to buy just one of them.
Fiorentina's insistence on cash only, scuppered their planned cash-plus-players offer, which would have seen them part with a maximum of £15 million in cash.
This is well below Fiorentina's £25 million asking price, with the club refusing to budge in their demands.
When it comes to Higuain, Juventus have already held talks with the player and reportedly convinced him to sign up, but the problem once again is fronting up the money.
Real Madrid want around £20 million for the Argentine, yet again Juventus are said to have only offered around £15 million, leaving them well short and again a player-plus-cash swap is unlikely to cut much ice.
This has left Arsenal with a unique opening, for unlike Juventus, Arsenal do have the cash available to complete not just one deal, but two.
Juventus are not haggling on price because they believe the players aren't worth the money asked, but because they cannot afford to go higher.
Arsenal can go higher - they have a speculated £70 million transfer fund, plus player sales, but are said to be remaining cautious over the value of each player.
As has been shown by Monaco, occasionally if you want to make a major splash in the market, sometimes you have to pay 10-15 per cent over the player's true value. But if you can afford to, like the Gunners can, then may be that is a price worth paying rather than missing out.
Elite players are quickly being snapped up in the transfer window already, and if Arsenal hang around the greater the chance is a club like Chelsea will come in and make a big offer for one of the players, as they see their options reduced.
Arsenal have the ability to launch big bids for both players. It would be ambitious, and cost in the region of £50 million, yet the club would be surely elevated into the title race.
It would be a relatively low-risk move despite the money which would be outlaid, and the reward could be far greater than any negatives.
It's the sort of drive fans want to see, and would still leave £20 million left to buy a goalkeeper, and a defensive midfielder, plus perhaps even Clement Grenier with further funds from player sales.
Given Juventus' lack of funds, should Arsenal go all out to sign both players?
image: © Jan S0l0