It was reported earlier in the week that Arsenal were unwilling to meet Fiorentina's £25 million asking price for their star man Stevan Jovetic.
It has since been claimed that Chelsea are back in the hunt for the Montenegrin forward too, with Jose Mourinho an admirer.
Yet given previous comments that the player wants to play in Italy, the London duo's main competitors Juventus would appear to be in pole position.
Not any more.
Fiorentina announced earlier that they would be accepting cash only for the player, not interested in any cash plus player part-exchange negotiations.
This is a major blow for Juventus, who had planned to offer Fabio Quagliarella and Luca Marrone into the deal.
And now technical director Beppe Marotta has admitted the price Fiorentina are asking for the striker is too high.
"Jovetic is on the market then it means that they want to sell him. Fiorentina the price 30 million? We'll see. It's a price that is not within our parameters."
It certainly appears as though at this point they are not giving up entirely.
What they are counting on is Jovetic refusing to move elsewhere, and pushing the transfer to Juventus through himself.
If he really does want to stay in Italy then that's what he will have to do, and hope Fiorentina will relent their asking price as the summer goes on and negotiations drag out.
So what does this mean for Arsenal?
Well effectively it means if they get their act together and offer £25 million for the attacker as soon as possible then then there is a strong chance they can close the deal.
They will enter official negotiations with the player, offering them a distinct advantage over Juventus who will not have that opportunity.
It's now all on the club to decide whether they believe he is worth the money Fiorentina are asking, which it was claimed they did not earlier in the week.
For Chelsea, they have the cash like Arsenal, it's just a question of whether Jovetic is a real priority for them or not.
With Jose Mourinho expected to be confirmed as coach in the coming days, he is likely to want to get straight into transfer negotiations, so they could act quickly.
Which hands further initiative to Arsenal at the present to stump up the money and get in there before their rivals.
Where will Jovetic end up? Are Juventus out of the race or do you believe they will find a way to sign him?
image: © carca