Everton FC uneiled their new crest today ... but it has not got quite the reaction they would have been after.
Everton Football Club are going through the changes at the moment. After David Moyes decision to take the undeniably irrefusable job at Old Trafford the club is searching for its first new manager in 11 years so for a fresh start; how about a fresh new badge.
Well here is what Everton FC had to say about the new design on the official website:
The new, more modern, cleaner and dynamic design has been created following an extensive consultation process with fans, supporters' groups and branding experts… The updated Crest now boasts a more realistic version of the famous ‘Everton Tower’ as its centrepiece and the modernised design prominently features the Everton name. Its simplified nature means it can be reproduced more effectively in the digital and retail arenas…
Yadda yadda yadda you get the point a big roll-call of marketing spiel.
Because I, like most Everton fans, hate the new design.
Here it is in all its unfathomable glory…
The Latin motto ‘Nil Satis Nisi Optimum’ has been removed along with the double wreaths which has also angered Everton fans.
In fact it has done so to the point of protest. Everton fan Danny Zoceck has set up a petition to have the crest changed back which reads:
Everton Football Club
Keep the wreaths and motto of Everton Football Club, don't change the badge. This will not only be an embarrassing crest to represent the club but it will also make the club lose money on merchandise, due to no one wanting to buy any merchandise with that awful crest printed on to it.
So far, at the point of writing this article, 4533 people have signed the petition leaving under 500 names needed for it to be taken seriously by the club; quite incredible a reaction from just one day.
And the fans have also been venting their disgust at the new crest on Twitter.
Here is a brief selection of vitriol...
You just know someone at Everton said "should we unveil that new badge today? Everyone will be outside in the sun, they might not notice".— Darren (@nsno_83) May 25, 2013
What do you make of the new badge?
image: © Ben Sutherland