Microsoft's exclusive deal to last five years, could apply to other devices.
Taking pride of place in the mixed success that was the Xbox One reveal event, the five-year NHL deal will allow US sports fans to interact with their games, viewing alternate camera angles and exclusive commentary among other features.
Additionally, fans will be able to access statistics, highlights in real-time and make changes to their own team in fantasy football leagues as games unfold and not just on the Xbox One console but also SmartGlass phones and tablets.
“The NFL is committed to leveraging technology to improve our game for coaches, players and fans," NFL Commissioner Roger Goodell commented.
"We're thrilled to be teaming with a true innovator like Microsoft to shape the future of the NFL game experience both on-field, and in the living room."
Gamers have expressed a mixed reaction to Microsoft's new console, with many bemoaning the focus on TV and sports over gaming itself.
image: © Matt McGee