Daniel Levy wrote a message to Tottenham supporters ahead of their final game of the season, but it failed to mention possibly his most important decision of the season.
Tottenham once again have cruelly missed out on a Champions League place, perhaps it wasn't as unlikely as last year's 'freak' set of circumstances with Chelsea finishing sixth and winning Europe's top honour, but it will feel like it.
By securing their record Premier League points total yet finishing fifth and seeing their arch-rivals Arsenal place ahead of them, it will not be easy to stomach.
Chairman Daniel Levy wrote a long-winded message on the Tottenham Hotspur club website earlier today hours before kick-off, addressing various matters.
It was to thank supporters to the season, confirm that the club would try to retain key players in the summer and sign new additions, and congratulate the manager and players on their efforts.
What it did not include was the one thing Spurs fans would like to hear from him on; an explanation on why the club did not sign a striker in January.
Spurs were reported to have made a deadline day approach for Leandro Damiao, but that last minute move unsurprisngly fell short and Spurs were left light when they really needed to strengthen.
Jermain Defoe subsequently got injured for a month and Emmanuel Adebayor headed off to the African Nations Cup and was desperately poor before beginning to pick up some semblance of form over the final month.
While Levy can't be blamed for these circumstances - he can and should carry responsibility for Spurs being so light in the striker department.
It appeared clear to all and sundry that the club needed a striker in January, to increase competition and lighten the load on the players who were also balancing the Premier League with the Europa League, and even then had aspirations to go on in the FA Cup.
Arsenal were there for the taking this season after a terrible start and in the New Year, Spurs should have pushed on, but instead chose to battle on and try to limp towards the finish line.
Only heroics from Gareth Bale nearly took them there, but given the lack of investment in the January window - for the second season in succession - Spurs fell short.
While it's hardly surprising Levy did not mention it in his address to supporters - He really should have done.
Because Spurs' season rested on that decision, and he took the more high risk option of doing nothing, which has predictably backfired.
As he is the man responsible for making that choice, if ahead of the final game was not the time to be making such statements, now is the time to front up, accept responsibility and start talking to the fans about issues they care about.
Did the lack of an extra striker cost Tottenham? What do you think?
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