Beckham has just announced his retirement from the professional game and there have already been stories suggesting Manchester United will offer their former player an ambassadorial role this summer.
Beckham is a high profile individual who could create a number of external benefits for the club, which makes it very important that David Moyes tries to get him on board before he commits himself to anything else.
He is one of the only individuals who would be able to work in parallel alongside the various commercial avenues the club has running in various parts of the world.
He is a superstar and his appeal in areas such as Asia could allow United to significantly increase their exposure beyond the high point it already sits at.
The biggest problem it seems Sir Alex Ferguson had with him, was the lifestyle and the game which came along with him. However, now that Fergie is moving upstairs that shouldn’t be too much of an issue.
Rather than fear that fame and publicity, United should look to embrace it and grow strong as a global commodity and business because of it.
Let’s not forget that now he’s retiring, he does so with a vast wealth of experience in terms of football behind him.
In the same way that Ferguson staying at Old Trafford is going to help David Moyes, Beckham back at Old Trafford provides an individual that any young United star can approach for tips or technical advice.
Beckham played for some of the biggest clubs and won some of the biggest trophies in European football and you don’t achieve that if you weren’t a brilliant player.
He can also have a very big impact for the club when it comes to new signings because of just how big his profile is in the game.
He has the ability to help change the mind of any target David Moyes goes after, tipping the balance in favour of United when certain targets may be thinking about going to other teams.
It’s not just the way he can sell the club in the same way he’s represented England in World Cup bids and also the way he represented London during the whole Olympic process.
It’s the fact that any young transfer target could have the chance to just have a conversation about football with him, which makes a move to United a lot more appealing and again, it relates back to the undoubted experience he has.
He also has enough basic common sense and logic to represent the club brilliantly away from Old Trafford in a variety of different situations.
He played a big part in originally elevating the status of Manchester United and he can do the exact same all over again.
Would you like to see him back at Old Trafford?
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