To achieve big, first of all you have to think big, and that is exactly what Manchester United fans are doing in efforts to bring Cristiano Ronaldo back to Old Trafford.
Buoyed by reports that the player is open to a move from Real Madrid, and David Gill reportedly flying out to Spain to meet with his agent Jorge Mendes last week, enterprising fans have set up a unique initiative.
Via the website Bring Ronaldo Home, United's global fanbase are being invited to dip into their pockets to help the club out from a financial perspective.
Who is behind the project? This is what they have to say for themselves: "We are a team which consists of both passionate football supporters and enthusiasts for leading change. We are operating under the corporate entity, Equius Ltd based in the UK, but we are not here to talk about ourselves."
What they are asking, is for each fan to make a pledge of £10. This would work as a conditional deposit to buy a 2013/14 Ronaldo emblazoned Manchester United kit from the club, priced at £55.
The full amount would only be payable if Ronaldo were to sign, and if he does not then the website say there is a facility under their terms and conditions for contributors to receive full refunds.
"All pledge details will be passed onto Manchester United as well as all funds raised. Man U club shop with the assistance of Nike will ensure that all pledges are fulfilled." - The website states.
While a unique initiative, the concept of crowd-sourcing is not entirely new, for small film budgets have been provided for of late through the method as have larger scale charity events, but considering the amounts of money involved, the Bringing Ronaldo Home project would be by far the largest.
Fans may well be worried it is a scam, but the website is secured by PayPal and the project's finances independently audited by leading company Deloitte.
So far more than 3,600 fans have given their monies to the ambitious project, with a scoreboard aiming for seven figures worth of contributions. The 'movement' behind the website also state they have had several large scale contributions.
As for Ronaldo himself? "His speed, height, technical ability will help ensure Manchester United win the 2014 Champions League Trophy." - The website boldly predicts.
Think big, achieve big. If they achieve their goal of bringing Ronaldo home, then that secondary target will seem small-change in comparison.
Do you think it can work? Will you be pledging?
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